Servitization for manufacturing: from product to service

“Exser Servitization Initiative” - opportunities for Dutch manufacturing by 'servitization': developing new product service combinations.  Adding services to products helps create significant opportunities for business development.  This track will update you on by giving an overview of current best practices, benefiting from international state-of-the-art insights.

IBM and Ahrend succesfully turned into service oriented firms. Both of them will present to you an inspiring presentation on their lessons learned and the success factors of their complex transitional process. In short: real business cases to benefit your organisation!

Cambridge University's prof. dr. Andy Neely is the authority on servitization and its scientific aspects. He will present a state of the art overview of new academic insights into developing (innovative) product service systems.

Program

	Introduction
	Jeroen Segers (chair)
	Exser
	Scientific introduction
	Prof. dr. Andy Neely
	Cambridge University
	Ahrend: from manufacturing supplier to providing new product service combinations
	Remon van Rijn
	IBM: from hardware/software supplier towards a complete “Smarter Planet ICT company"
	Kees Donker
	IBM
	Panel discussion on presented statements and current insights
	Charied by Prof dr. Andy Neely
	Cambridge University